HSDA Annual Conference Case Study

The Visual Appeal team collaborated with the HSDA to revitalize their brand and create visually striking elements for the annual conference titled “Supplier Diversity Programs and Beyond.”

My contributions were…


  • Logo/Branding Design
  • WordPress redesign and development
  • Awards presentation design
  • Original Animations
  • Motion Graphics
  • Email newsletter design
  • Digital Design
  • UX Mobile App Design (Crowd Compass)


  • WordPress mini website
  • Original animated clip
  • Motion graphics package for Awards Ceremony
  • HTML Email newsletter design

Conference Logo Design

The goal was to visually capture the essence of a “new horizon”,  a new dawning of concepts, technologies, and learning opportunities for those who lead and teach at Virginia’s Community Colleges.


Social Media