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Achieving the Dream Inc. Annual Conference Case Study

"DREAM 2020" Conference Event Design

The 16th annual DREAM conference provided participants with opportunities to engage with and learn from colleges that have achieved significant, sustainable improvements in student outcomes. 

My contributions to this year’s event were…

CLient

  • Achieving the Dream Inc.

Services

  • Logo/Branding Design
  • Graphic Design
  • Digital Design
  • UX Mobile App Design

Deliverables

  • 42 page event program booklet
  • Web banner ads, varying sizes 
  • Large format postes and banners
  • CVENT/Crowd Compass graphics
  • HTML Email newsletter design

2020 Logo Design

A play on the Washington, D.C. skyline while staying within their strict branding guideline and with the requirement of incorporating one of the branded elements, the ATD “wings”.

Style & Imagery

ATDcolor-3
Pantone 2602
Pantone 3288
Pantone 110
Pantone 138
Pantone 1797
Pantone 287
Pantone 362

Sponsorship Packet

DREAM2020-Prospectus_cover

EVENT PROGRAM BOOKLET

Click below to view full program

DREAM20_program_FINAL_Page_01

Web Ads

ATD_DREAM475x90
ATD_DREAM300x600